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Franchising usually describes various business relationships such as distributor, agency, dealerships and others. The Franchise Gator offers the so called Business Format Franchises. This means the business (the franchisor) grants another business (the franchisee) the rights to trade under the trade mark/trade name of the franchisor and to make use of an entire package. The Franchise Gator site describes the advantages of buying into a franchise. Main ideas are as follows: 1) You don’t need to create new ideas – business is ready and you can start right away. 2) Great franchisors will offer comprehensive training programmes for you. 3) Some large franchisors will have national advertising campaigns. So you don’t need to spend much on advertising. 4) Some franchisors will help secure funding for your investment. 5) A branded business is more preferable to deal with.
Franchise opportunity usually means a proven business model. As it’s said on the Franchise Gator site: franchise opportunity is “an opportunity to be in business for yourself but not by yourself.” With the help of franchises, businesses can avoid many problems as it’s much more difficult to operate a new business than a franchise. One of advantages is that many bank trust more to franchisees. There are some more advantages you can learn on the Franchise Gator site.
